Product labels and packaging affect your sales volume, repeated purchase rate and brand image. Consumers make purchase decisions in just a few seconds. Low-quality labels will stop consumers from choosing your products. This article tells you how custom printed labels increase sales, and ways to optimize your custom printed labels.
How Do Custom Printed Labels Help You Boost Sales?
Custom printed labels can decide consumers’ first impression on your products. They will influence the buyers’ judgment on your product grade and quality, and help build brand trust. So more and more businesses choose to upgrade their custom product labels and packaging.
Build Your Brand Image
Custom product labels help you form standard brand images, and make your products stand out on both offline shelves and online platforms. If you use the fixed brand logos, label colors, fonts, and design styles, it can deepen your brand memory among the consumers, lift brand recognition and build a steady visual product identity.
Raise Sales Conversion Rate
Custom printed labels are suitable for online promotion. You can add QR codes, promo codes and CTA on the custom labels to increase repeated purchases.
In offline sales, custom packaging labels can serve as your storefront. They will easily draw consumer attention and improve your brand visibility at the markets and retail packaging.
Full product details, usage guides, and brand information on custom labels can reduce consumers’ purchase worries. Premium materials and stylish looks can improve your product value. For example, matte labels, foil labels, and clear labels may upgrade product texture. Then the buyers will recognize your product quality quickly, and your sales conversion rate will also rise visibly.
Improve Your Operational Efficiency
You can print custom packaging labels as you need, which will reduce overstock and stock shortage. You can also test the new items freely and make seasonal and holiday limited packaging. It helps cut down inventory costs.
For the growing e-commerce brands, you can use custom thermal labels, roll labels, and shipping labels with automatic labeling machines. It can speed up your packing and shipping work and make your product packaging look professional. These custom printed labels also help simplify your multi-SKU management.
Ways to Optimize Custom Printed Labels for Higher Sales
Optimization Measures on Design
Messy and non-compliant label designs will easily drive your consumers to choose the competing products.
- Use Exquisite Containers
Exquisite containers help you increase sales with packaging. You need to match the container color, material and shape with your label style. It can build professional packaging appearance, keep good packaging consistency, and avoid mismatched styles which may lower your product grade.
- Choose Proper Shapes
You can choose common label shapes, such as rectangular, oval, and round labels. You can also use the die-cut labels and custom shaped labels to stand out in the market. For example, if you sell honey goods, you can make labels into honeycomb shapes to catch consumers’ eyes and improve your product presentation.
- Choose Suitable Sizes
Choose suitable label sizes to boost your shelf appeal. Make sure that your labels can cover the brand logo, company details, and full product information. Too small labels may influence the text readability. And too large labels may look awkward and hamper the product packaging.
- Mark Essential Information
Consumers often need complete product information for their purchases. You have to add the standard and required content according to your industry requirements. Missing or messy product information will reduce consumers’ trust in your brand, and may cause product removal and fines. For example, you must list key elements such as ingredient lists, nutrition facts, and allergen information on your food labels according to FDA labeling requirements. Place your brand name and logo in the noticeable places for easy brand recognition when you lay out the label content.
- Select Appropriate Colors
Use color psychology and choose label colors which can fit your brand positioning. Different colors will affect consumers’ mood and guide their actual purchasing behavior.
- Black can show a premium texture.
- Green represents nature, health, and organic features.
- Red can attract the attention of consumers quickly.
- Blue conveys reliability and professionalism for the public.
- Adopt Modern Technology
Make full use of modern technology for traffic generation. You can print QR codes and social media accounts on the labels. These elements will shorten the distance between you and your consumers. They can also encourage online social sharing, and raise repeated purchase rates.
- Hire Professional Designers
You can hire a skilled and professional designer to finish product packaging layout and design if you want easy operation. The designer often masters practical packaging psychology, which can help you avoid messy layout, wrong information, and inconsistent styles in designs. Standard and neat label designs will increase your sales conversion rate effectively.
Optimization Measures on Material
Choose high-quality label materials. Low-quality labels and packaging will reduce consumers’ trust of your brand and reduce the product sales volume.
- Paper Labels
Paper labels are highly cost-effective. They are suitable for short-term promotions and handmade niche brands. Sellers can finish the product packaging and new product launch at low cost. But use paper labels only for indoor applications.
- Vinyl Labels
Vinyl labels are waterproof, oil-proof, and scratch-resistant. They can stay undamaged and keep a neat packaging look for a long time. They are often used for drinks, body care products, and outdoor products.
- Clear Labels
Clear labels can show simple and premium visual effects. They fit cosmetics and bottled drinks and can create elegant styles.
- Foil Labels
Foil labels can improve the luxury sense of your products. They help the brands set high-end positioning and raise actual product value.
- Polyester Labels
Polyester labels are durable and stable. They can match the industrial products and chemical products well and meet long-term use demands of special applications.
- Shrink Sleeve Labels
Shrink sleeve labels support 360-degree brand printing on the containers. They will strengthen brand display and catch consumers’ eyes in the market where competition among similar products is intense.
Optimization Measures on Printing
High print quality is key to build your brand reputation. Great designs also need reliable printing support. If your print appearance is rough, it may make the customers give up your products.
You need to focus on the overall print quality during your custom label printing. Keep all graphics and texts clear. Use consistent color on all your custom printed labels. For barcode labels, you should choose correct color combinations like black bars on white backgrounds. This design can ensure smooth barcode readability.
You can make label samples before the bulk label printing, check all the details, and figure out the problems. The test can help you avoid extra cost from mass production mistakes.
Optimization Measures on Marketing
You use labels to expand packaging marketing to increase your product sales. The method sets you apart from the competitors. Small changes on the label can help gain more consumers, raise the profits, and improve your brand popularity. The following are some marketing tips for you.
- You can send custom stickers as gifts with the orders. It will bring rich unboxing experience, build closer bonds with consumers, and improve your customer retention. The consumers may share their reviews online and bring free promotion for you.
- Make seasonal and limited-edition packaging with new custom printed labels. You can keep the products unchanged and match all the seasonal marketing campaigns quickly. If you use premium crafts such as foil stamping and embossing, it can make unique high-end packaging quality.
- Follow the latest eco-friendly product packaging trends in your label printing. Now the consumers prefer sustainable labels and packaging. You can choose eco-friendly materials such as kraft paper, biodegradable adhesives, and soy-based inks. Fitting green consumption ideas will help seize more market share and increase sales.
FAQ
What Label Information Do Custom Food Labels and Chemical Labels Need?
Chemical labels often focus on safety and compliance. They must mark chemical names, hazard symbols, usage warnings, storage rules, and emergency contact details. You need to use bold fonts and high contrast colors to improve the readability and reduce the risks.
Food labels need to cover food name, net content, manufacturer info, ingredient list, nutrition facts, allergen tips, food additives, and shelf life. You can use appetizing color tones and the real product images. Highlight the natural and organic features to upgrade your product texture and build consumers’ trust.
What Are the Advantages of Double-Sided Stickers?
Double-sided stickers are suitable for glass packages, brand marketing, and offline stores.
Print brand logos and product information on one side, and put promotion content or QR codes on the other side. It will expand brand exposure, drive the traffic, and repeat orders.
Custom Roll Labels vs. Sheet Labels: Which Is Better for E-commerce Brands?
Choose custom roll labels for large orders. They can match the automatic labeling machines and bulk delivery well.
Choose custom sheet labels for small-batch manual packaging and holiday limited packaging. They are more convenient in your daily sales.
How Often Should You Update the Custom Printed Labels?
You need to adjust your custom printed labels according to the market trends, festival campaigns, and new product launches. Many brands use seasonal labels and limited edition packaging to enhance consumers’ sense of freshness.
When to Use Thermal Labels?
Thermal labels are easy to print and cost less. They are commonly used for shipping, warehousing, and short-term use.
Choose durable label materials like vinyl or BOPP for long-term display, outdoor use, and long-term storage.
Final Thoughts
Proper high-quality custom label design and printing will help your business win more consumers. They also improve user experience and increase sales. If you need a reliable custom label supplier and practical packaging solutions, feel free to contact us.
